business of art

Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business

As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a …

Learn more

Public Relations Case Studies From Around the World

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice – from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global …

Learn more

An Introduction to Visual Communication: From Cave Art to Second Life

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology …

Learn more

Legal Guide for the Visual Artist

This classic guide for artists is completely revised and updated to provide an in-depth view of the legal issues facing the visual artist today and provides practical legal guidance for any visual artist involved with creative work. Among the many new topics covered in this comprehensive guide are: detailed coverage of the myriad developments in copyright (including online …

Learn more

33 Artists in 3 Acts

This compelling narrative goes behind the scenes with the world’s most important living artists to humanize and demystify contemporary art.The best-selling author of Seven Days in the Art World now tells the story of the artists themselves―how they move through the world, command credibility, and create iconic works.33 Artists in 3 Acts offers unprecedented access to a dazzling …

Learn more

The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations

Many arts organizations today find themselves in financial difficulties because of economic constraints inherent in the industry. While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. Hamlet requires the same number of performers today as it did in Shakespeare’s time. The New York Philharmonic …

Learn more

To Sell Is Human: The Surprising Truth About Moving Others

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than …

Learn more