Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and new skills you’ll need for whatever career you choose, the seventh edition features …
Business Driven Initiatives first; Technology second Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that …
THE definitive book for food safety training and certification. Updated to the new 2013 FDA Food Code, the new ServSafe® Manager Book, Revised, 6/e , continues to be ideal for courses that cover the basics, condensed courses, continuing education, and even 1-2 day …
Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football
“A penetrating examination of how the elite college football programs have become ‘a giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York TimesTwo-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a …
MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the …
Meetings, Expositions, Events and Conventions: An Introduction to the Industry (4th Edition)
For use in events and convention management courses Experience the World of Meetings, Expositions, Events, and Conventions Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions …
Hospitality is a people industry, and this textbook will teach readers how to manage the important human resources who provide services within a hospitality operation. They’ll learn how to fulfill the requirements of U.S. employment and workplace laws, and discover the latest strategies for attracting employees, minimizing turnover, and maximizing productivity. …
The Affordable Care Act (ACA), the most significant public policy enacted in many years, affects all aspects of healthcare financing and delivery. Health Policy Issues: An Economic Perspective, Sixth Edition, has been thoroughly revised to explain the magnitude of this legislation and how it affects everyone, including physicians, hospitals, employers, employees, insurers, the uninsured, and state and federal …
Moneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” …
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions …