Hailed as “handy and readable” (Nature) and “well worth browsing” (New Scientist), this best-selling dictionary contains 9,200 alphabetically organized entries on all aspects of chemistry, physics, biology (including human biology), earth sciences, and astronomy. In addition to a wealth of reliable, up-to-date entries, users will find useful short biographies of leading scientists, full-page illustrated features on subjects such …
Why do some people risk their lives regularly by placing themselves in extreme and challenging situations? For some, such as astronauts, the extreme environments are part of the job. For others, they involve the thrill and competition of extreme sports, or the achievement of goals such as being the first to reach the South Pole or climb Everest. …
Advance praise from the technical golf community for The Science of the Perfect Swing is shown in the Editorial Review section below.The major task in writing The Science of the Perfect Swing was the simplification of the engineering science so that it could be readily understood. The primary objective was to allow inquisitive golfers to gain a deeper …
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It …
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, …
English Lexicogenesis investigates the processes by which novel words are coined in English, and how they are variously discarded or adopted, and frequently then adapted. Gary Miller looks at the roles of affixation, compounding, clipping, and blending in the history of lexicogenesis, including processes taking place right now. The first four chapters consider English morphology and the recent …
For over three decades, this has been the bestselling text for the Human Communication course. Understanding Human Communication is written with one goal in mind: to provide students with the insights and skills to succeed in our changing world. Fully updated and expanded to include more information on culture and communication, gender and communication, and the effects of …
Japanese has a term that covers both green and blue. Russian has separate terms for dark and light blue. Does this mean that Russians perceive these colors differently from Japanese people? Does language control and limit the way we think? This short, opinionated book addresses the Sapir-Whorf hypothesis, which argues that the language we speak shapes the …
Almost everyone swears, or worries about not swearing, from the two year-old who has just discovered the power of potty mouth to the grandma who wonders why every other word she hears is obscene. Whether they express anger or exhilaration, are meant to insult or to commend, swear words perform a crucial role in language. But swearing is …
With its unique blend of compelling topics and rich pedagogy, the thirteenth edition of Interplay: The Process of Interpersonal Communication offers a perfect balance of theory and application to help students understand and improve their own relationships. Interplay’s inviting visual format and rich pedagogy continue to make this text the market leader in Interpersonal Communication.NEW TO THIS EDITION:* …