Making Sense of People: The Science of Personality Differences (2nd Edition)
THE POPULAR SCIENTIFIC GUIDE TO UNDERSTANDING OTHER PEOPLE What really bothers you about your boss–or your daughter’s boyfriend? Why are you so attracted to the person you’re dating? Can you rely on your intuition about people? This book will help you find out. Drawing on extensive research, renowned psychiatrist …
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. …