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Run to the Roar: Coaching to Overcome Fear

The winningest coach in college sports history shares his lessons on building and coaching teams of champions. For 244 consecutive dual matches over the past twelve years, the Trinity men’s squash team has gone unbeaten. No other team in any collegiate sport has achieved the same sustained level of greatness.Run to the Roar is the …

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Adversaries into Allies: Master the Art of Ultimate Influence

The bestselling co-author of The Go-Giver offers new insights into what it means to be truly influentialFaced with the task of persuading someone to do what we want, most of us expect resistance. We see the other person as an adversary and often resort to coercion or manipulation to get our way. But while this approach might bring …

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook …

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Trust Me, I’m Lying: Confessions of a Media Manipulator

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world …

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Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

A New York Times bestsellerEv told Jack he had to “chill out” with the deluge of media he was doing. “It’s bad for the company,” Ev said. “It’s sending the wrong message.” Biz sat between them, watching like a spectator at a tennis match. “But I invented Twitter,” Jack said. “No, you didn’t invent Twitter,” Ev replied. “I didn’t invent Twitter either. …

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The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers …

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Linchpin: Are You Indispensable?

“This is what the future of work (and the world) looks like. Actually, it’s already happening around you.” -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your choices, your future, and your potential to …

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