PRINCIPLES OF MACROECONOMICS, Seventh Edition, continues to be the most popular and widely-used text in the economics classroom. A text by a superb writer and economist that stresses the most important concepts without overwhelming students with an excess of detail. A thorough update has been made to keep all chapters fresh and relevant with current Economic coverage. MindTap, …
The Legal Environment Today (Miller Business Law Today Family)
Based on content required by the Association to Advance Collegiate Schools of Business, THE LEGAL ENVIRONMENT TODAY: BUSINESS IN ITS ETHICAL, REGULATORY, E-COMMERCE, AND GLOBAL SETTING, 8e equips you with working knowledge of business-related laws while strengthening the critical reasoning skills you need to interpret and apply them. Coverage includes the latest on cyber law, social media, privacy, …
Gain a strong understanding of the accounting information systems and related technologies you’ll use in your business career with Hall’s leading ACCOUNTING INFORMATION SYSTEMS, 9E. You’ll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. This …
Internet Marketing: Integrating Online and Offline Strategies
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet–whether used as a medium of communication or …
Chris Albright’s VBA FOR MODELERS, 4TH EDITION is an essential tool for helping you learn to use Visual Basic for Applications (VBA) as a means to automate common spreadsheet tasks, as well as to create sophisticated management science applications. VBA is the programming language for Microsoft Office. VBA FOR MODELERS contains two parts. The first part teaches …
The Legal Environment Today: Business In Its Ethical, Regulatory, E-Commerce, and Global Setting
Know the law of businesses with THE LEGAL ENVIRONMENT TODAY: BUSINESS IN ITS ETHICAL, REGULATORY, E-COMMERCE, AND GLOBAL SETTING, 7th Edition! Based on content required by the Association to Advance Collegiate Schools of Business, the text strengthens the critical reasoning skills you need to interpret and apply laws, while exposing you to the most talked about business topics …
FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they’ll need to succeed in today’s competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as …
Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you’ll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how …
Prepare for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 9E seamlessly integrates classic management principles with today’s latest management ideas to create a responsive market-leading text that captivates today’s readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small to midsize companies, where most readers begin their careers, …
Master the critical leadership skills and solid understanding of today’s theory needed to become an effective business leader in today’s turbulent times with Daft’s THE LEADERSHIP EXPERIENCE, 6E. Acclaimed author Richard Daft helps you explore the latest thinking in leadership theory and contemporary practices at work within organizations throughout the world. You will examine emerging topics, including enhancement …